1. Breakups and Makeups
So yes, this is a day old but Taylor Swift and Jake Gyllenhaal have broken up after a three month relationship. Apparently it was the media attention and age difference however if anything I think it was moving to fast. The thing that will be interesting to see what song she will write out of it if any. She has written songs about previous breakups ie. Joe Jonas (another person who is probably moving to fast in a relationship by moving in with Ashley Greene) John Mayer (if that really happened) and then there is speculation on other songs. Don't you think at one point either Taylor wont write about her relationships because people might be afraid about the song. I love her and her songs but it will be interesting to see what will come.
Cheryl Cole and Derek Hough make it official they are dating. Now to those who don't know who Cheryl Cole is, she was in a major pop girl group Girls Aloud and has recently had two single albums while also judging on X-factor where the last two seasons both her acts won. Both her and Derek did her Music video Parachute but have dismissed rumors that they were dating until this New Year where she was pictured with him and apparently he gave her a diamond bracelet.

Rumors that broke a million teenage girls is that Selena Gomez and Justin Bieber are an item and were seen kissing. OH MY GOD!!!! WHAT??? Let's send Selena death threats so she won't date Justin. Yes the teenage girl universe did that. You got to love how the minds of sobbing screaming girls who like a guy who practically wears a mop and clothes to big for him go all hey wire when rumor has it Justin is dating someone.
Then a million other people got engaged due to it being a New Year. Resse Withersoon got engaged to an agent Jim Toth after dating for over a year. Natalie Portman is engaged and has a baby on the way. Kelly Pickler eloped, Valerie Bertinelli finally married her boyfriend and then in one of the weirest of marriage life Shania Twain married her best friends husband, the best friend who ran away with Shania's ex-husband. Overall I'm excited for Reese's and Natalie's wedding and dresses especially Reese's because her style is so great and it will be interesting to see how her children are incorporated and of course, Ryan, her ex-husband has given his blessing and well wishes.
2. What the hell is going on in Football aka Soccer??
First off how the Bloody Hell did Chelsea get in the position they are right now in the table when they won the double last year and have lost over the last 10 games especially to lower ranked teams. (Arsenal not considered part of this category and brutal game) Not only that but Chelsea will be winning and then lose the lead ie Aston Villa or lose games 1-0 like today versus Wolves. Now Ancelotti helped us win the double last year, did a good job picking up after the year of changing coaches from Scolari, to Avram Grant, to Hiddink and of course it was golden during the Mourinho area but I had faith that Ancelotti might be the next best thing. Chelsea are now 5th in the table and due to the recent performance it doesn't look like were moving up the board. Who knows what will change it around but discussion of Ancelotti being sacked is there considering its one of the worst performances in 10 years. I think when Lampsy gets in full form and Drogba gets fully recovered from malaria (his excuse in my opinion) I think we can start seeing some W's. However I think the sacking of Ray Wilkins has had a major impact on the club more than they expected.
Along the lines of sacking Roy Hodsons has officially been sacked as manager of Liverpool. Although Liverpool are under new management and are no longer in regulation I think this was a good choice. I couldn't see the relationship with the players like there was under Benitez (granted he was sacked from Liverpool and just got sacked from Inter). Rumor has it Kenny Dalglish is to be installed as Caretaker boss. No matter who takes over Liverpool have definitely had a bumpy road and I for one hope that Chelsea don't go that route.
Finally, David Beckham will most likely go to Tottenham Hotspurs on loan from the Galaxy in hopes to prove Capello wrong that he deserves a spot on the team for the Euros. Also I hope with Becks working with Harry Redknapp, Becks will give positive reviews that people will consider Redknapp for future England manager considering the past England NT managers have been foreigners and many other national teams have managers from their own countries.
3. Starbucks changes its Logo

Who doesn't love indulging in a Starbucks now and again? Yes, they are expensive, but convenient and have a somewhat staple look when one carries them on the go. However in the last couple of years Starbucks has suffered due to the price of a cup of coffee, the bad economy, growing to fast and getting away from its original goal of people enjoying a coffee and relax. As one of professors said when you go to Starbucks you are not paying for a cup of coffee but an experience which is true. Well due to Starbucks economic troubles by shutting down stores, laying off people, and competition from McDonalds it has decided to change its logo also known as a brand image. The lady is now in green and no where does it mention the words Starbucks. Personally the logo looks cheap but they are keeping with the green which I like compared to last year when they decided to go back to their original Pike Place logo in brown colors. Is this a good decision or will they go back to their staple logo they have now. Why change something when it is working? Schultz the CEO said the reasoning of dropping the name was looking at brands like Apple and Nike who dropped their name from their logo. It could work and they can be successful but when you have a brand that has a certain prestige one has to be careful about the look.
Case in point a few months ago some of you may or may not know Gap decided to change its logo to make it more connected to the digital age. There was a major backlash that they went back to the logo that everyone is familiar with. Besides Gap a perfect example is Pepsi and their other product lines like Gatorade doing everything G this G that. Pepsi's new logo does look cooler and it will always be second to Coca-Cola but when changing logos there has to be extreme caution.
4. X-factor US
The promos are coming out for X factor in the fall. There are about 5 second spots showing a city and the letter X. FOr instance, there is one in the desert, Seattle, Philly, and New York. Although we don't know who the judges will be who will be joining Simon we know that the sole sponsor will be Pepsi. This will rival one of American Idol's sponsors Coca-Cola however Pepsi are in talks to be integrated more within the show instead of having their logo on cups on the judges tables. Although it is going to be hard to wait til the fall I have started to ponder some things about the show.
So while X factor US is going on simultaneously X factor UK will be going on. So how will Simon help his acts... Skype? I feel like the travel will wear on him. He already got sick this year when traveling and One Direction were without a mentor till the live shows. Also will Cheryl Cole really be a judge on the show??? I would love for her to be on it more than anything and news outlets have said they Simon is furious they are not considering Cheryl but Cheryl's already bought a house in LA and had visa issues resolved for her to be on the show. Then will Simon really reunite with Paula--- Please no? Paula's semi still nut case in my mind.
Mariah Carey- Although I think she would be a possible good addition she is pregnant with twins and her last Christmas album was a dud, and her relationship with Nick Cannon is weird-- so hoping No there too
However I think Nicole Scherzinger I think would be a great addiction. She did great filling in for Dani and Cheryl during the live shows and had very good advice. I think her and Cheryl would be wonderful additions but we will have to wait
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